Website Content Strategy – Wikimedia CommonsIn today’s digital age, it is critically important that a website looks thoroughly professional, highly informative and attracts optimum traffic. Content strategy may be described as the art and science of creating and managing relevant text, images and other forms of data for any project of website development. With enormous online … [Read more…]
Chargebacks can cost a business in terms of higher expenses and the loss of their merchant accounts. Here are some tips to prevent this. Chargebacks are used by credit card companies to refund customers who were victims of fraud, whose orders were processed incorrectly or who were not satisfied with the quality of the product … [Read more…]
Article marketing is an advertising and marketing strategy that provides a business the opportunity to spread solid expertise. Business owners can distribute targeted information within the industry and attract potential customers through strategic placement, solid content and enticing copy executed in an online article. This strategy is not a new concept and has evolved with … [Read more…]
When people start a business they expect things to start happening immediately but find out things don’t always turn out as planned. What was missing? Lots of activity on their part as an entrepreneur – that’s what was missing. They read books, planned, and researched on local companies to find out what they did and … [Read more…]
Everybody knows how dangerous UV rays can be for the skin. A vast majority of people would never go to the beach or walk around on a hot day without a suitable high factor sun cream. But what about our eyes? Does the sun damage your eyes, too? And if yes, what can we do … [Read more…]
In the world of search engine optimization, it is the keyword that helps drive traffic. Master the use of keywords and the traffic will come. The ability to bring traffic to a site is important for the success of the site. Unless the site is solely for personal or family use, the reason someone creates … [Read more…]
Starting or growing a business during a recession can be a tumultuous experience. Despite a less-than-stellar economic performance, online retail sales is expected to steadily climb in the coming years. With planned strategies for success and a set of best e-commerce business practices in place, entrepreneurs stand a much better chance of thriving in the … [Read more…]
The shopping cart is one of the most important aspects of an e-commerce store. In order to keep up with emerging trends, it should be upgraded or amended at least annually. Depending on the shopping cart software or plugin that you use, this could mean installing a simple update or uploading a pre-built module. Adding … [Read more…]