When people start a business they expect things to start happening immediately but find out things don’t always turn out as planned. What was missing? Lots of activity on their part as an entrepreneur – that’s what was missing. They read books, planned, and researched on local companies to find out what they did and who they could contact, but what they haven’t done enough of was actually contacting people. Business is all about relationships and if you don’t have good business relationships you will have no business.
What kind of business relationships do you need?
Initially, people think t that all the business relationships they need would be of the me-and-my-customers-type, but they are wrong. In business you need all sorts of relationships: social contacts, referral contacts, strategic partners, suppliers and, of course customers. This is not an exhaustive list of all the different types of business relationship, but hopefully you get the idea. With some of these relationships you won’t think anything useful is happening from a business point of view but it is.
In fact, if you try to make these relationships useful for business you will often destroy them, so you have to look for ways to genuinely help people and eventually some business good will come back to you. “Givers gain”, is the motto of one of the most successful business networking organisations and they are 100% right.
However, in order for you to start building business relationships, people must know that your business exists. They should be able to find you and this is done through “word of mouth” and effective marketing. And when we say advertising, we don’t just mean traditional tri-media advertising. You should focus more on online advertising through PPC ad campaigns because it’s inarguably the most effective way to reach more people. Talk to an expert about PPC ad strategies to harness the benefits of digital marketing and online advertising.
The universe will pay you back
The business benefits of good relationships frequently won’t come in the way you might expect, but they will come. You often hear people talking about how you have to put your energy out into the Universe and the Universe will bring it back to you, which can sound very hokey, but this is true.
Do not think this is nonsense. The times you will work your hardest to make lots of contacts and try to be genuinely helpful to them will pay you back many times over. Think of helping people by providing useful and quality content on your website. For example, during periods when you will be working hard to build relationships with other people or by writing helpful informational blog posts, a number of unrelated prospective customers would contact you out of the blue, very keen to get started on projects.
This does work but may you will never find out why. However, the key word in all this is “genuine”. If you don’t do it for the right reasons, it won’t work. This conclusion is based on complaints from people who go through the motions of forming relationships but they don’t do it with a genuine wish to help people and they always seem to say it doesn’t work.