Website Content Strategy – Wikimedia CommonsIn today’s digital age, it is critically important that a website looks thoroughly professional, highly informative and attracts optimum traffic.
Content strategy may be described as the art and science of creating and managing relevant text, images and other forms of data for any project of website development.
With enormous online content that already exists and substantial quantum of web content that is being added by the day, an innovative and meaningful content strategy is critically needed to meet the expectations of today’s visitors to the website.
How important is content to a website needs no elaboration and everybody is clamoring to create the type of content that will lure visitors and make them linger for long in their sites.
E-commerce has become the order of the day and both sellers and buyers favor trading on the Internet for a variety of reasons – quality products available at fewer rates, 24×7 accessibility for prospective buyers, possibility of reaching global markets, free trade among various countries, the speed as well as the comfort of online shopping, etc.
Those who sell products/ services as also those who intend to buy need content that will inspire confidence. If visitors to a site find the content informative and helpful enough, they will come back again and again and chances are there will be repeat sales. Creating fresh and appropriate content is sufficiently difficult. But creating quality content constantly can be truly challenging – and for this, one has to evolve and put in place suitable content strategy.
Business organizations have come to recognize the need for a content strategy to thrive in online trading. Effective content strategy for E-commerce development depends on the design and architecture of the website and professional content strategists have begun to realize their revised role and responsibility.
Content strategists must focus on designing innovative E-commerce sites, offer total functionality, multi-platform compatibility, easy navigation, updated information and an element of overall customer-friendliness.
Conceptualizing the right website architecture, offering the appropriate interactive content, developing suitable E-commerce facilities, a keen eye for search engine optimization are some of the key responsibilities of a professional content strategist.
The content strategists have to specialize in content analysis, SEO techniques, use advanced web tools, multi-media, micro-blogging, and other web presence technologies. It is an undeniable fact that content strategists are going to be in great demand in times to come.
A competent content strategist will first find out what the visitor would want and then develop an interactive site to encourage customers to initiate conversations.
The effectiveness of content strategy lies not only in attracting customers optimally but also in obtaining high search engine rankings – leading to a healthy order conversion ratio.
With web content development projects getting increasingly complex, the existing content management systems becoming inadequate and generating Web traffic turning difficult, a content strategy will henceforth become a critical component of the Web development process.
There cannot be two opinions that a website is the most inexpensive and cost-effective method to reach information 24 x 7 to all corners across the globe. With the popularity of the Internet, the bulk of all future transactions are going to be done online and companies without well-developed content strategies for their E-commerce sites are going to miss the bus.